REVIEW: ITV's primetime ratings have dropped

ITV's primetime ratings have dropped below the key 30 per cent mark

over a seven-day period for the first time. The latest ratings figures

show that the station's average viewing share between 6pm and 10.30pm

fell to 29.5 per cent last week. Industry figures have urged ITV bosses

not to cut programming budgets in a bid to stem declining revenue. -

Media Guardian.



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