REVIEW: Jamie Oliver close to agreeing new contract

Jamie Oliver, the celebrity chef and star of the Sainsbury's TV

campaign, is close to agreeing a new £1 million contract with the

supermarket chain. The two-year deal is expected to be signed by the end

of December despite reports that the ads, by Abbott Mead Vickers BBDO,

are a turn-off to shoppers in the North. - The Daily Telegraph.

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