REVIEW: Leo Burnett and General Mills part company

Leo Burnett and the General Mills Pillsbury brand have parted company, ending a 77-year relationship, owing to conflict with Burnett's Kellogg client. Saatchi & Saatchi has taken on the accounts for Green Giant and Old El Paso. General Mills bought Pillsbury UK from Diageo last year. A joint venture with Nestle gives it ownership of half of Cereal Partners, which views Kellogg as a key competitor. - General release.

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