Loot, the free ads newspaper, has handed Wieden & Kennedy London its £1 million above-the-line task after a three-way pitch against Campbell Doyle Dye and Partners BDDH conducted through The Haystack Group. W&K has been given the task of relaunching Loot, moving the brand's image on from beig seen primarily as a source of cheap flats and cars. - General release.
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