REVIEW: Marketing and advertising news in the week’s press

BT has this week been ordered to pull a pounds 2.5 million campaign offering former customers 25 per cent off phone calls if they rejoin BT from rival cable operators. Oftel, the telecoms watchdog, banned the Abbott Mead Vickers BBDO work, claiming that BT had promised the campaign would target people without telephones and would be backed by a spend of only pounds 180,000. The Mirror

BT has this week been ordered to pull a pounds 2.5 million campaign

offering former customers 25 per cent off phone calls if they rejoin BT

from rival cable operators. Oftel, the telecoms watchdog, banned the

Abbott Mead Vickers BBDO work, claiming that BT had promised the

campaign would target people without telephones and would be backed by a

spend of only pounds 180,000. The Mirror



Twenty top executives at GGT are to be offered shares in the agency

following its pounds 96 million takeover of the French-owned agency,

BDDP. The shares, which are expected to be sold at 5p each, will carry

no voting or dividend rights but can be converted into ordinary shares

as growth targets for earnings per share are met. Financial Times



The Spice Girls have recorded a version of Manfred Mann’s 5-4-3-2-1 hit

as the theme tune for Channel 5. The song, originally in the charts in

1964, could be released as a single. Channel 5, due to go on air on 30

March, will broadcast a soap five nights a week, top sports coverage and

glossy US dramas. The Sun



International Distillers and Vintners has appointed Richard Watling as

chief executive of Justerini and Brooks, replacing Chris Banks who left

to join Coca-Cola in February. Watling was previously the managing

director of IDV Asia. He joined the company in 1992. General release



TBWA has unveiled the follow-up to its Nissan Almera ’unprofessionals’

spoof with a parody of the classic 70s cop show, the Sweeney. The

commercial, which goes on air on 17 March, features the same two actors

who appeared as Bodie and Doyle in the ’unprofessionals’ spoof, playing

the Sweeney’s Regan and Carter. The Sun



The Scottish soup supplier, Baxters, is to announce a review of its

pounds 3.5 million advertising account. The move is part of the

company’s plans to modernise its image.



The incumbent, the Bridge, is expected to be asked to pitch, although

Baxters is talking to other Scottish and London agencies. Marketing

Week



Vivienne Westwood will launch her own perfume next year. The fashion

designer is creating a woman’s fragrance first, with a male one to

follow in two years’ time. The perfume will launch in Europe after a

scheduled period of trial in the UK. Marketing Week



Mars has signed Rowan Atkinson’s accident-prone character, Mr Bean, to a

two-year advertising deal negotiated by Abbott Mead Vickers BBDO.



A one-off ad featuring Atkinson will promote the confectionery product,

M&Ms, in a tie-up with the feature film, Bean - the Ultimate Disaster

Movie, due to be released this summer. Atkinson helped write the script

for the TV commercial. General release



Flora margarine has lost 7 per cent of its sales since its pounds 5

million relaunch last year. Van den Bergh’s market leader was relaunched

with a TV campaign through Ammirati Puris Lintas, featuring the actor,

Richard Wilson. The product’s packaging was also redesigned.

Marketing



Saatchi and Saatchi has launched a healthcare division, Saatchi and

Saatchi Healthcare Connection, and is also planning a children’s unit

later this year. The agency also plans to set up a separate account unit

specifically to service its Comet and Bhs business. General release



Phillipa Stewart, the brand manager of the newly launched Ford Ka, has

resigned from the car manufacturer. Stewart, who is joining Barnardo’s

as its campaign manager, was with Ford for nine-and-a-half years and was

responsible for the launch of the Ka in September. She was Ford’s most

senior female marketing executive.

Marketing.