British Interactive Broadcasting is set to appoint Ogilvy & Mather
and MindShare to run its creative and media accounts following a
competitive pitch against Lowe Howard-Spink, Saatchi & Saatchi and
Bartle Bogle Hegarty.
BIB will run more than 100 television channels, mainly offering home
banking and shopping services. Marketing Week
The Liverpool footballer, Michael Owen, has signed up to star in a new
campaign for Walkers Crisps. Owen will follow in Gary Lineker’s
footsteps by having a Walkers brand - Cheese and Owen - named after him.
Daily Star
The BBC unveiled plans to revamp the Six O’Clock news, making it into a
single, hour-long bulletin. The half-hour regional bulletin at 6.30pm
will be ’seamlessly joined’ to the 6pm national news. The announcement
from the BBC comes as the ITV companies lobby to move the half-hour News
at Ten to a 6.30pm slot. General release
Havas Advertising, the Euro RSCG and WCRS holding company, announced a
65 per cent rise in net profits to Fr201.5 million for the first half of
this year. Operating profits were up 21 per cent to Fr 310 million on a
gross income up 15 per cent to Fr 2.7 billion. CampaignLive
Guinness has appointed Saatchi & Saatchi to handle its pounds 12 million
creative account in Africa. The appointment follows a competitive pitch
against FCB, TBWA and Grey. General release
Nestle has poached David Glik from Kimberly-Clark to be consumer
marketing director for its food division. Glik will oversee marketing
for a portfolio of brands including Crosse & Blackwell. Marketing
Week
Allergan, the contact lens solution manufacturer, has appointed Grey to
run its pounds 8 million pan-European account. The win follows a two-way
pitch against Saatchi & Saatchi’s healthcare division. Marketing
Week
Simon MacDonald, the managing director of Bass Beers Worldwide and
Bass’s most senior marketer, is leaving the company to join Citibank
International as vice-president of emerging markets worldwide. MacDonald
joined Bass in 1984 as a brand manager. Marketing
The pay television group, Flextech, has accused the Independent
Television Commission of acting illegally in outlawing channel-bundling
deals in a High Court hearing this week. Flextech said the ITC’s powers
did not extend to interfering with existing contractual rights.
Financial Times
Andrew Inwood, the marketing director of Virgin Direct, has left the
company only three months after his appointment. Inwood is understood to
have fallen out with the company’s top management. Marketing Week
BSkyB paid its chief executive, Mark Booth (pictured) pounds 1.1 million
this year, in spite of a 9 per cent fall in operating profits. BSkyB’s
former chief executive, Sam Chisholm, received pounds 1.6 million, a
fraction of the pounds 6.83 million he received last year. General
release
Adrian Fedyk has resigned as head of advertising at BT’s business
division following a company-wide restructure. Patrick Collins, the head
of direct marketing for the business division, also left last week.
Marketing Week
Gillette is suing Colgate-Palmolive in the US for damages related to
allegedly ’false and misleading’ ads. Gillette’s lawsuit, filed in the
US District Court for the southern district of New York, challenges
Colgate’s advertising for its new Total toothbrush, in which Colgate
claims the toothbrush offers ’at least 75 per cent of the benefits of
flossing’. CampaignLive
Emap Consumer Online has appointed DoubleClick to handle its banner
advertising sales as part of a wider revamp of its ad sales
activities.
Responsibility for bespoke advertising, including sponsorship, will
revert from a centralised department to the magazines in question.
CampaignLive.
