HP Bulmer is reviewing the pounds 8 million Strongbow account out
of J. Walter Thompson. The cider company is increasing its spend on all
main brands in the coming year and has allocated a pounds 1.5 million
spend for a pre-Christmas campaign. Three unnamed agencies are pitching.
The brand consultancies, Interbrand and Newell & Sorrell, are to
The new company, Interbrand Newell & Sorrell, will have a combined
turnover of pounds 20 million. Interbrand created brand identities for
McVitie’s Hob Nobs and Prozac and the brand strategy for BP and Volvo.
Newell & Sorrell most recently created the new corporate identity for
British Airways. General release
Guinness Brewing Worldwide has poached Jon Potter, the marketing
director of Nestle’s joint venture company, Cokoladovny, to be its
European marketing director. Potter, currently based in the Czech
Republic, replaces Rob MacNevin who left the company in February to
become head of marketing at the cider manufacturer, Matthew Clark.
A multi-million pound bidding war to sponsor Manchester United is
expected as the club’s contract with the Japanese electronics group,
Sharp, ends next year. Experts believe United could command up to pounds
20 million for a four-year deal, four times as much as Sharp is paying.
Heinz has hired Premier Magazines to produce its At Home magazine,
following its decision to drop Redwood Publishing shortly after its
appointment in July. Premier will work alongside Heinz’s direct
marketing agency, WWAV Rapp Collins. General release
Pizza Hut hopes to recruit the British Mir astronaut, Michael Foale, to
star in an ad for its Sicilian pizza. Foale, who returned from space
this week, is expected to be paid pounds 20,000 for the ad, which will
have a space theme. The Sun
The Leith Agency has won the pounds 1.5 million Baxters soup account,
after a pitch against Bartle Bogle Hegarty and Abbott Mead Vickers BBDO.
The incumbent, the Glasgow agency, the Bridge, declined to repitch.
Barclaycard has joined with ITV to launch a sporting awards programme as
part of its pounds 6 million project supporting British sport. The ITV
Champions of Sports Awards, of which Barclaycard is the event and
broadcast sponsor, will be presented by Ulrika Jonsson and Dermot
Murnaghan live from Wembley on Saturday 1 November. General release
Save & Prosper has poached Pedigree Petfoods’ European head of direct
marketing, John Humpish, to replace Chris Cottrell as marketing
Cottrell moved to Global Asset Management’s off-shore fund management
division in April. Marketing
Havas Advertising has announced that its consolidated revenue for the
six months to 30 June 1997, has risen to FF25 billion. The increase is
5.1 per cent higher than the same period last year. Its operating income
amounted to FF536 million, a rise of 21 per cent year on year. General
Bartle Bogle Hegarty is continuing its ’Anyone can fly with Air Miles’
theme with a print campaign for families. The ads will appear on poster
sites in London and the South, and in national newspapers. General
Ariel, Procter & Gamble’s detergent brand, is to be the latest sponsor
of the England team in the run-up to the England v Italy World Cup
qualifier this Saturday. The washing powder will be the ’official
England kit cleaner’ until after the World Cup in summer 1998. Carlsberg
lager announced this week that it has become the ’official lager of the
England squad’. General release.