Forte Hotels has shortlisted Publicis, WCRS and Rainey Kelly
Campbell Roalfe to pitch for its pounds 10 million advertising campaign.
The brief will centre around its core brands, Le Meridien, Heritage and
Posthouse, and is expected to include TV advertising. The chain is also
thought to be considering centralising its advertising into a single
shop. - Marketing Week
Chris Townsend (left) is leaving the home shopping service, British
Interactive Broadcasting, to return to BSkyB as marketing director for
digital services. Townsend has been brought back to the company by Mark
Booth, BSkyB’s chief executive, in a bid to ensure the broadcaster will
launch its digital system by its proposed June launch date. - Marketing
The Marketing Store, the UK’s largest independent sales promotion
company, has merged with Chicago-based MB Sales to form the Marketing
Store Worldwide. The new company will have 15 offices in eight countries
and will have a combined turnover of pounds 160 million. The deal was
prompted by the Marketing Store’s desire to have more European influence
over McDonald’s, its biggest global client. - General release
Procter & Gamble has beaten its rival, Lever Brothers, to be the first
company to launch a laundry detergent in tablet form. Trials for Ariel
tablets will run in supermarkets in the Grimsby area from this month.
Lever is thought to be planning a similar launch later this year. -
Virgin Vie, the cosmetics chain which launched last October, has
appointed Circus to handle its communications and in-store promotions.
The chain used a virtual agency centred on Quiet Storm and Manning
Gottlieb Media to create its launch cinema campaign. - General
Mitchell Patterson Grime Mitchell has won the brief to take the
specialist tea maker, Twinings, back on to television after a four-year
absence. The agency won the account after a competitive pitch involving
Leagas Delaney, RPM3 and Maher Bird. The incumbent, Saatchi & Saatchi,
did not pitch because it resigned the account in November last year to
take on the Premier Beverages account. - General release
True North Communications has posted losses of dollars 50 million for
1997, compared with a profit of dollars 37.9 million for 1996. The
losses are attributed to the foiled take-over attempt by Publicis at the
tail-end of the year and the merger with Bozell Jacobs Kenyon &
Eckhardt. Revenues for the year went up from dollars 987 million to
dollars 1.2 billion. - Financial Times
McCann-Erickson Scotland has poached David Maclaine (right) from
Glasgow-based Adpartners to take up the post of managing director.
Maclaine was managing director at Adpartners and is McCann’s first
appointment since its proposed merger with the Leith Agency fell through
at the end of last year. He replaces Aubrey Malden, who left the agency
last year. - General release
British Digital Broadcasting has chosen Grundig, Pace, Philips, Nokia,
Sony and Toshiba to make its set-top boxes for the launch of its digital
terrestrial broadcasting service later this year. The boxes will be
distributed to shops in time for the peak Christmas season. - General
The mobile phone network, Orange, is investing pounds 1 million to
establish itself as the title sponsor of the 1998 British Academy Film
Awards. This year’s awards mark the 50th anniversary of Bafta and also
the first time the film awards have been split from the TV awards.
Orange is expected to run film-themed promotions around the sponsorship.
- General release
The proposed merger between the Dutch company, Wolters Kluwer, and Reed
Elsevier, has been abandoned following fears of objections from European
regulators. The merger was called off after the European Commission made
it clear that the companies would probably have to sell a large number
of their specialist publishing operations. - Financial Times.