REVIEW: Marketing and advertising news in the week’s press ..

The Duchess of York has rejected Volkswagen’s pounds 500,000 offer to appear in a TV commercial for its VW Golf range. It is thought she refused the deal because the commercial would be shown in the UK. Her only TV ad to date is for Ocean Spray in the US. - Daily Telegraph.

The Duchess of York has rejected Volkswagen’s pounds 500,000 offer

to appear in a TV commercial for its VW Golf range. It is thought she

refused the deal because the commercial would be shown in the UK. Her

only TV ad to date is for Ocean Spray in the US. - Daily Telegraph.



Sainsbury’s Bank, the joint venture between Sainsbury’s and Bank of

Scotland, has won its banking licence and is expected to open for

business within six weeks. The supermarket joins Tesco, which has

already opened its Clubcard Plus account in conjunction with NatWest in

the sector. Launch advertising will be through M&C Saatchi.- Financial

Times



Labour’s new ’enough is enough’ slogan is more memorable than ’same old

Tories, same old lies’, according to research from Maiden Outdoor. Only

47 per cent recall the old tagline, while more than 60 per cent remember

the new slogan. - Mail on Sunday



The Formula One driver, Jean Alesi, has been tipped as the next star to

promote L’Oreal products. The racing driver appeared in the company’s

Continental campaign for its Elvive brand, and is thought to be favoured

by the company for the UK. - Mail on Sunday



Paul Curtis, the group marketing development director at Grand

Metropolitan, is to retire at the end of March. Curtis took

responsibility for group marketing development in June last year

following four years as the executive director and president,

international marketing, for IDV. He joined the company in 1985 from

Mars. - General release



Alan Shearer has signed a pounds 1 million deal to promote Jaguar cars,

in a bid by the car company to attract younger buyers. The England

football captain will feature in videos and promotional mail, and

follows the golfer, Nick Faldo, as the second sporting star to promote

the brand. - Sun



British Airways has appointed Martin George director of marketing.

George joined BA in 1987 as a brand manager for Club Europe, and went on

to be brand manager for UK domestic flights. In 1990 he was appointed

marketing manager for UK and Ireland sales. Derek Dear (right), the

acting director of marketing, will resume his position as general

manager communications and information. - General release



Steve Hilton, who co-ordinates the Conservative Party advertising at M&C

Saatchi, has run into controversy after an interview with a student in

which he branded John Major a wimp and said he was the Tories’ weakness.

The three-year-old ’off-the-record’ interview, apparently conducted when

Hilton was not working on the Tory account, has sparked a row over

political ’dirty tricks’. - Sunday Times



The shortlist for the pounds 11 million Esso account consists of

Ammirati Puris Lintas, McCann-Erickson, Leo Burnett and one other.

Meanwhile, the Financial Times shortlist incorporates Saatchi and

Saatchi, Young and Rubicam and Delaney Fletcher Bozell. - General

release



The actress and ex-model, Kim Basinger, is to star in the new Peugeot

406 advertisement from Euro RSCG Wnek Gosper. The campaign is expected

to break in a month’s time. Basinger previously appeared in a TV

commercial for Pretty Polly tights. - Times



Bill Muirhead, the founding director of M&C Saatchi, is to join

Millennium Central, the organising body of the Millennium Exhibition in

Greenwich. Muirhead takes up the post of director of corporate

communications and will be responsible for advertising, public relations

and communications. However, he will retain his involvement with M&C

Saatchi, in which he owns a 20 per cent stake. - Marketing Week.



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