REVIEW: Marketing and advertising news in the week’s press

Freemans, the home shopping company, has appointed Grey Communications to its pounds 10 million through-the-line account. Although much of the account is focused below the line, Grey is expected to take Freemans on to TV in a shift away from the company’s traditional magazine advertising. General release

Freemans, the home shopping company, has appointed Grey

Communications to its pounds 10 million through-the-line account.

Although much of the account is focused below the line, Grey is expected

to take Freemans on to TV in a shift away from the company’s traditional

magazine advertising. General release



Bates Worldwide has scooped the dollars 15 million global account for

Warner-Lambert’s Clorets gum out of J. Walter Thompson, New York. The

account, which Bates held for 25 years until the late 70s, will be

managed from the agency’s New York office. General release



KFC has recruited Dani Behr to star in its latest TV ad through Ogilvy

and Mather. Behr’s cameo role as a fire fighter involves her sliding

down a pole, much to the surprise of a passing fireman, as the alarm

call rings out at a fire station. General release



Richard Littlejohn is to take over from Danny Baker and Danny Kelly on

the Radio 5 Live Saturday lunchtime football show. Baker, who was sacked

from his weekly evening phone-in show two weeks ago and then resigned

from his Saturday morning show, has accepted a post on Talk Radio to

front a rival show to David Mellor’s 6.06.Daily Telegraph



FHM’s relaunch editor, Mike Soutar, has been appointed managing director

of Kiss 100. Soutar took over the editorship of FHM in 1994, and turned

it into the top-selling men’s magazine. His appointment at Kiss 100,

follows the expansion of the Kiss brand into Kiss Enterprises, of which

Gordon McNamee is managing director. Soutar will be responsible for the

daily running of Kiss 100, Kiss TV, Kiss 102 and Kiss 105. General

release



Britvic Soft Drinks has lured Andrew Marsden, the marketing director at

HP Foods, to take charge of its marketing department. Marsden, who has

also held marketing posts at Unilever, will be responsible for the

strategic direction of Britvic-distributed brands such as Pepsi, Tango

and Robinsons. General release



Rosi Ware, the managing director of Millward Brown in the UK, is leaving

to take charge of the WPP-owned market research company in North

America.



She will be replaced by Tony Copeland, Millward Brown’s overseas

managing director. Marketing Week



Blockbuster Video has appointed Vernon Salt director of product and

marketing, Europe. Salt joined the company in June 1994 as director of

marketing, Europe. Before that he held senior marketing positions with

Burger King and Pizza Hut. General release



Levi Strauss and Co has unveiled three posters, through Bartle Bogle

Hegarty based on the 60s show, the Incredible Shrinking Man. Excerpts

will be accessible on Internet sites. General release



Alfred Marks, the recruitment consultancy, is talking to agencies about

a campaign that may include TV. The company has not used an agency since

1994, when DMB&B was the incumbent. Three agencies are preparing to

pitch for the work within the next three weeks. General release



A Coronation Street special episode that was advertised as ’only on

video’ and then shown on TV has topped the Independent Television

Commission’s Top 10 most complained about TV ads. Others included Nissan

Micra’s ’voodoo’, Nike’s ’good versus evil’, and Blackcurrant Tango,

which took top prize at the BTVA awards last night. General release



Nissan has signed up a sponsor of Channel 5’s coverage of the

high-profile World Cup qualifier between England and Poland. The match

is being held in Poland on 31 May and the sponsorship deal, negotiated

for Nissan by its media buying company, Eurospace, also incorporates the

England rugby international on the same evening. General release.



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