British American Tobacco is to buy the Tyrrell Formula One racing
team and fund it with pounds 300 million over the next five years. This
is the first time a tobacco company has actually bought an F1 team. The
move comes after the Government executed a U-turn on its proposed ban on
tobacco sponsorship last week, making F1 exempt. General release
Coca-Cola has appointed Martin Quinn, account director for the rival
Pepsi brand at the BBDO-owned Australian agency, Clemenger Sydney, as
European advertising director. Quinn will oversee the pounds 300 million
ad budget across Europe. He replaces Neil Simpson who left Coca-Cola in
July to join Adidas in the role of global advertising director.
Marketing Week
Leagas Shafron Davis has resigned the Tomy Toys account after the brand
withdrew plans for ’brand-building’ pan-European advertising. The agency
was appointed on a pan-European basis two years ago. Tomy is now
understood to be talking to a number of small shops. General release
Nestle has appointed a marketing director for its UK confectionery arm
in a bid to regain market share over its rivals, Cadbury and Mars. Kees
Langerak, who was previously the marketing director for Nestle
Chocoladen in Germany, will take up the post on 1 January. Marketing
3-D images of the Spice Girls will be emblazoned on supermarket floors
as part of a promotion for Walkers crisps. The joint promotion created
by Floor Media Advertising and Avery Floor Markings will feature the
Spice Girls and Gary Lineker with the slogan ’Have you won pounds
100,000?’. General release ITV has drawn up a shortlist for its
advertising account, which spent pounds 5 million last year. The list
includes the incumbent, M&C Saatchi, along with TBWA Simons Palmer, HHCL
& Partners and Duckworth Finn Grubb Waters. ITV intends to increase its
adspend substantially. General release
Mark Furlong, Eurostar’s launch marketing director, has quit to join the
Virgin Group’s rail company, Virgin West Coast, in a troubleshooting
role. He will work with the company’s marketing director, Sarah Keogh,
to implement a range of customer service improvements. Marketing
Sharp Electronics has appointed Tony Dugdale to the new post of
executive director to oversee sales and marketing in the consumer
electronics division. Dugdale was previously sales director at Samsung
Electronics UK, before working as a consultant. Sharp has just awarded
its advertising account to Angel Meadow. Marketing Week
Bartle Bogle Hegarty has won three further brands from within the Remy
Cointreau group - Passoa, Galliano and Vaccari Sambuca, which will be
relaunched in 1998. The agency won the Cointreau account, now worth
pounds 10 million internationally, in September 1996. General
release.
IBM has launched the first phase of its electronic business advertising
(e-business) campaign. Teasers will be followed by a pounds 4 million
push on TV, press and the Internet as well as internal communications.
The campaign was developed at O&M Paris. General release
Peter Roach, managing director of the DIY chains, Homestyle and Fads, is
to join Boots as director of marketing and international development -
part of an exodus of top staff from the DIY stores since Boots disposed
of the subsidiary, A.G. Stanley, which runs them. Roach’s role will be
to take Boots’ health and beauty products outside the British Isles.
Marketing Week
Sam Chisholm, the outgoing chief executive of British Sky Broadcasting,
has stepped down this week - sooner than the expected date of the end of
the year - and handed control to Mark Booth, previously the chief
operating officer of JSkyB. Financial Times.
