The Duchess of York is to earn an estimated pounds 500,000 for
appearing in a commercial for the American cranberry juice, Ocean Spray.
Her appearance was conditional on the ad not being shown in the UK.
Fergie’s first ad appearance was in a German press campaign for Olympus.
Lisa Gernon, the former group director of marketing at Orange, is to
join the rival telecom operator, Cable and Wireless, as a regional
director. In her new role, Gernon will be responsible for mobile phone
operations. Marketing, Marketing Week
Ulrika Jonsson is to step into Paul Gascoigne’s shoes as a foil for Gary
Lineker in the latest commercial for Walkers crisps. In the ad for
Walkers’ low fat Lite brand, Jonsson thinks that she has lured Lineker
into her bedroom, but he is only interested in hercrisps. News of the
Julie Goodyear, formerly Bet Lynch in Coronation Street, stars in a new
commercial for the Cereal Partners brand, Shredded Wheat, through
McCann-Erickson, which went on air on Wednesday. Goodyear follows in the
footsteps of Jack Charlton, Bill Beaumont and Ian Botham. Daily
Coca-Cola has handed the planned dollars 30-dollars 40 million launch of
its new citrus drink, Citra, to the San Francisco agency, Goldberg Moser
O’Neill. The appointment adds yet another shop to Coke’s roster of over
The Lowe Group, which handles Coke’s Sprite and Diet Coke brands, has a
minority interest in the agency. Advertising Age
The Asda chief executive, Allan Leighton, has reviewed senior marketing
positions again. Steven Cain, the store development director, becomes
marketing director, succeeding Gwynn Burr, who becomes customer services
director. Marketing, Marketing Week
Lloyds TSB has appointed Ford Ennals as group head of marketing. Ennals,
who was appointed marketing services director in November, succeeds
Dennis Holt, the former Lloyds Bank marketing director. Holt now becomes
head of the combined banks’ insurance arm.
Samsonite, the luggage manufacturer, has shortlisted five agencies to
pitch for its US and European advertising accounts. The list comprises
the advertising giants Leo Burnett, DDB Needham, TBWA Chiat/Day, J.
Walter Thompson and McCann-Erickson.
The WPP Group has started to seek client consent for the planned merger
of its media operations (revealed by Campaign last year). J. Walter
Thompson and Ogilvy and Mather media directors are in talks with their
clients with a view to a merger by the year end. Ad Week
Nimble has revived its Nimble girl, one of the advertising icons of the
70s. In the ad from Wrightson Dale, Marielle Kruis, the Dutch model, is
seen taking off in her balloon in the traditional manner, but in a new
script updated for the 90s she then proceeds to bungee-jump out of the
balloon. The famous Honeybus track, She Flies Like a Bird, is retained.
A new agency, Ray Leach Orlov, has risen from the ashes of Knight Leach
Delaney. The founding partners are Andy Ray, who was previously head of
art at KLD, Stuart Leach, who was KLD’s managing director, and Alexei
Orlov, a former marketing director of Volvo. Ray Leach Orlov has already
secured Mates Condoms, a former KLD client. General release
Daz is launching a campaign using celebrities in its doorstep challenge
for the first time. Sally James, Fraser Hines and Andrea Boardman line
up alongside Shane Richie in ads created by Leo Burnett. General