REVIEW: Marketing and advertising news in the week’s press

Visa International is looking for a senior vice-president for marketing services, following the shake-up of its European marketing operation.

Visa International is looking for a senior vice-president for

marketing services, following the shake-up of its European marketing


Adrian New, the marketer behind the short-lived ’Kerching’ campaign, has

moved to become head of relationship marketing in the UK. -


Marks & Spencer is linking with the record company, Polygram, to launch

a range of St Michael-branded compact discs. The store group aims to

have about 60 titles for sale in its 300 high-street stores.

The move coincides with the appointment of Sir Richard Greenbury, the

M&S chairman, to the board of Philips, the electronics group which is

the parent company of Polygram. - Sunday Telegraph

Henley Centre research has revealed that people trust brand names more

than traditional institutions. The report, Planning for Social Change

1997, says four out of five people would trust food manufacturers such

as Heinz and Kellogg’s to be honest and fair. Only three in five felt

they could trust the police. - The Financial Times

Admiral and Nike are believed to be the two companies still in the fight

to supply a new strip for the England football team. Six companies are

thought to have originally tendered for the contract, which could be

worth up to pounds 50 million. Umbro has held the contract for 13 years.

- The Sunday Times

Joe Bogardus, the marketing communications director for Kodak Europe, is

to be made redundant at the end of the year following the company’s

decision to cut costs by 20 per cent. The move follows a drop in sales

and earnings. Michael Bushill, general manager for marketing and

consumer imaging for Europe, Africa and the Middle East, is understood

to be taking over Bogardus’ responsibilities. - Marketing Week

Oil of Ulay has commissioned five female artists to create artworks and

produce a 30-second commercial, each of which will be broadcast on ITV

on consecutive nights from next Tuesday. - General release

Pepsi Cola’s market share rose 4.5 per cent to 19.6 per cent in the four

weeks to August, following a pounds 1 million promotion with the Spice

Girls. The promotion included a TV ad featuring the band. Coca-Cola

dropped 3.3 per cent to 48.3 per cent in the same period. - The


The Co-op has hired Karen Carlyle from the rival supermarket chain,

Asda, as marketing and trading director, in a bid to reach a younger and

more affluent market. Carlyle, 44, the head of marketing for Asda’s

provisions business, has a brief to modernise the Co-op’s image, upgrade

stores and take its values to a younger and wealthier audience. -


Marie Oldham has been appointed business development director for the UK

region at BBC Worldwide (Campaign, 10 October). Oldham resigned from her

post as strategic planning director at Leo Burnett last week. - General


Abbott Mead Vickers BBDO has signed Status Quo to appear with Nicholas

Lyndhurst in its latest ad for W. H. Smith. The spot shows Lyndhurst,

dressed as the mother character from the ad series, buying a copy of the

band’s latest album at W. H. Smith - and then leaving the shop and

spotting Francis Rossi and Rick Parfitt from the group busking. - The


Dairy Crest has axed two managing directors and a marketing director as

it restructures its divisions as part of a cost-cutting exercise.

Stephen Price, Alan Wallace and Kevin Mills, managing directors for

cheese and liquids and marketing director for liquids respectively, are

the casualties of the streamlining operation. - Marketing Week.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content