REVIEW: Marketing and advertising news in the week’s press

The Newcastle striker, Alan Shearer, is following in the footsteps of John Barnes and Linford Christie by signing a deal with SmithKline Beecham’s Lucozade brand. Shearer will star in Lucozade spots created by Ogilvy and Mather this summer. - Marketing

The Newcastle striker, Alan Shearer, is following in the footsteps

of John Barnes and Linford Christie by signing a deal with SmithKline

Beecham’s Lucozade brand. Shearer will star in Lucozade spots created by

Ogilvy and Mather this summer. - Marketing



The Independent this week projected an image on to the Houses of

Parliament to coincide with the announcement of the general election on

1 May. The image, in the style of an estate agent’s sign, read: ’To Let.

5 Year Lease. For details see the Independent’ and was visible until

police put a stop to the stunt.



The idea, from M&C Saatchi, is part of the paper’s advertising campaign

which breaks this week on Channel 4 and ITV. - The Independent



Ruth Blakemore, the executive marketing director of Bell Cablemedia, has

been appointed marketing director at Cable and Wireless

Communications.



This follows the merger between Mercury Communications, Nynex

Cablecomms, Bell Cablemedia and Videotron. - General release



Oral-B Laboratories has awarded its dollars 15 million US consumer

advertising account to Lowe and Partners/SMS of New York following a

review. Lowes will open a full-service office in San Francisco on the

back of the win.



Its work will be adapted for other markets by local agencies.

- Adweek



Flymo, the garden equipment company, is launching a pounds 3 million

marketing burst which will include a TV campaign created by Saatchi and

Saatchi.



The campaign, themed ’living garden’, will use the creative skills of

Jim Henson’s Creative Shop, of Muppet Show fame. - General release



British Airways is poised to replace its ’dreams’ campaign with the

biggest advertising push in its 25-year history. The campaign is the

first to be launched by BA’s new marketing director, Martin George.

- Marketing



General Accident Direct has parted company with the Scottish agency,

Faulds, and plans to use existing ads for nine months before launching a

review in early 1998. Faulds held the account for three years and is

responsible for the slogan, ’Be in safe hands’. - General release



Commercial Union has hired Nick Hall as marketing director. Hall joins

from the financial information specialist, Knight Ridder, and replaces

Andy Welling who moved within CU last December.The company is reviewing

its advertising requirements following the merger of its agency, K

Advertising, into Saatchi and Saatchi last month. - Marketing



BBC bosses have banned Cadbury’s brands from a tea bar at Television

Centre because the chocolate giant is running an on-pack Coronation

Street promotion as part of its sponsorship deal with the ITV soap.

- The Sun



BT has signed the Ballykissangel star, Dervla Kirwan, as the first woman

to front one of its ad campaigns since Maureen Lipman’s famous ’Beattie’

character was axed five years ago. Kirwan will star alongside BT’s

existing campaign, which features Hugh Laurie, while her character will

focus on persuading consumers to make more and longer calls.

- Marketing



The lottery regulator, Oflot, is examining a plan by Vernons, the pool’s

operator, to join Camelot in raising funds for the National Lottery. The

proposal would see Camelot’s National Lottery terminals used to sell new

games developed by Vernons. - Marketing Week



Laura Ashley has appointed Bean Andrews Norways Cramphorn its first

global ad agency. BANC’s first work breaks this weekend in six US

regions.



If the advertising meets its objectives of distancing the retailer from

its floral-print heritage, the campaign could extend to the UK.

- Marketing.