The Newcastle striker, Alan Shearer, is following in the footsteps
of John Barnes and Linford Christie by signing a deal with SmithKline
Beecham’s Lucozade brand. Shearer will star in Lucozade spots created by
Ogilvy and Mather this summer. - Marketing
The Independent this week projected an image on to the Houses of
Parliament to coincide with the announcement of the general election on
1 May. The image, in the style of an estate agent’s sign, read: ’To Let.
5 Year Lease. For details see the Independent’ and was visible until
police put a stop to the stunt.
The idea, from M&C Saatchi, is part of the paper’s advertising campaign
which breaks this week on Channel 4 and ITV. - The Independent
Ruth Blakemore, the executive marketing director of Bell Cablemedia, has
been appointed marketing director at Cable and Wireless
This follows the merger between Mercury Communications, Nynex
Cablecomms, Bell Cablemedia and Videotron. - General release
Oral-B Laboratories has awarded its dollars 15 million US consumer
advertising account to Lowe and Partners/SMS of New York following a
review. Lowes will open a full-service office in San Francisco on the
back of the win.
Its work will be adapted for other markets by local agencies.
Flymo, the garden equipment company, is launching a pounds 3 million
marketing burst which will include a TV campaign created by Saatchi and
The campaign, themed ’living garden’, will use the creative skills of
Jim Henson’s Creative Shop, of Muppet Show fame. - General release
British Airways is poised to replace its ’dreams’ campaign with the
biggest advertising push in its 25-year history. The campaign is the
first to be launched by BA’s new marketing director, Martin George.
General Accident Direct has parted company with the Scottish agency,
Faulds, and plans to use existing ads for nine months before launching a
review in early 1998. Faulds held the account for three years and is
responsible for the slogan, ’Be in safe hands’. - General release
Commercial Union has hired Nick Hall as marketing director. Hall joins
from the financial information specialist, Knight Ridder, and replaces
Andy Welling who moved within CU last December.The company is reviewing
its advertising requirements following the merger of its agency, K
Advertising, into Saatchi and Saatchi last month. - Marketing
BBC bosses have banned Cadbury’s brands from a tea bar at Television
Centre because the chocolate giant is running an on-pack Coronation
Street promotion as part of its sponsorship deal with the ITV soap.
- The Sun
BT has signed the Ballykissangel star, Dervla Kirwan, as the first woman
to front one of its ad campaigns since Maureen Lipman’s famous ’Beattie’
character was axed five years ago. Kirwan will star alongside BT’s
existing campaign, which features Hugh Laurie, while her character will
focus on persuading consumers to make more and longer calls.
The lottery regulator, Oflot, is examining a plan by Vernons, the pool’s
operator, to join Camelot in raising funds for the National Lottery. The
proposal would see Camelot’s National Lottery terminals used to sell new
games developed by Vernons. - Marketing Week
Laura Ashley has appointed Bean Andrews Norways Cramphorn its first
global ad agency. BANC’s first work breaks this weekend in six US
If the advertising meets its objectives of distancing the retailer from
its floral-print heritage, the campaign could extend to the UK.