Review - Marketing and advertising news in the week’s press

Bingo operators will be able to advertise on TV and radio from 19 April, after Parliament unexpectedly rushed through new gambling deregulation measures covering casinos, betting shops and pools operators last week. All advertising restrictions on bingo operators are to be lifted, but betting shops are to be allowed to advertise only in print.

Bingo operators will be able to advertise on TV and radio from 19

April, after Parliament unexpectedly rushed through new gambling

deregulation measures covering casinos, betting shops and pools

operators last week. All advertising restrictions on bingo operators are

to be lifted, but betting shops are to be allowed to advertise only in

print.



General release



Jennifer Laing, the former chairman of Saatchi and Saatchi in London and

now chief executive of Saatchi North America, has taken on the role of

chairman of Saatchi and Saatchi New York. She assumes the

responsibilities of Michael Keeshan,who has been promoted to the

position of chief strategic officer, worldwide, and who has been named

as the worldwide account director on the dollars 100 million Delta Air

Lines business.



Adweek



Asda is to go back to court in June this year to defend itself against

fresh charges of copycat branding. The drinks group, IDV, claims the

chain’s own-label spirits have packaging that is too similar to its own

brands, including Archer’s and Southern Comfort. The supermarket chain

was last week forced to redesign its Puffin biscuits after similar

action was taken by the Penguin biscuit manufacturer, United

Biscuits.



Sunday Express



Bill Lynch, the president and chief executive of Leo Burnett, and Jim

Jenness, its vice-chairman and chief operating officer, have resigned

from the agency after being told they did not have the board’s full

support. Rick Fizdale, Burnetts’ chairman and chief creative officer,

assumes the role of chief executive, and Michael Conrad will take on

Fizdale’s former responsibilities as chief creative officer.



Adweek



WPP is introducing a share option programme to reward its 22,000

employees for loyal service. The deal will mean that staff with two

years’ service will each receive approximately 300 options every year,

for which they will have to pay the market price. The options can be

cashed in after a further three years.



General release



Anheuser-Busch has run into difficulties over its sponsorship of the

football World Cup finals, to be held in France next year. French law

will not allow the company to promote Budweiser at the event. The brewer

has taken its case to the European Commission and is prepared to pull

out of the sponsorship deal and encourage other companies to do

likewise.



Sunday Times



Calvin Klein is said to be considering suing the striking Liverpool

dockers after its logo was used for a campaign T-shirt. The ’cK’ logo

was incorporated into the word ’docKers’ on the front of the T-shirt.

The shirt gained added publicity after the Liverpool striker, Robbie

Fowler, revealed it under his team shirt at the Liverpool versus SK

Brann match last week.



Sunday Express



TBWA International has become the new worldwide creative partner of the

American fast-food chain, Taco Bell. TBWA replaces Bozell Worldwide on

the dollars 200 million account after pitching against a number of



unnamed agency networks.



General release



The Liverpool and England footballer, Jamie Redknapp, is to star in a

tourism campaign for his home town of Bournemouth. For the next three

months his picture will be featured in work appearing in the press and

on bus-sides.



General release



Richard Branson’s Virgin Cinemas group is this week expected to announce

plans to expand its multiplex chain in a bid to rival the more

established players such as UCI and Warner Brothers. Virgin plans to

open more than 20 cinema complexes before the year 2000, with deals for

ten new sites already signed. It now operates 181 screens, compared with

the market leader, UCI, which operates 250 screens.



Sunday Times.