REVIEW: Marketing and advertising news in the week’s press ..

PepsiCo has asked three agencies to pitch for its international 7-Up and flavoured beverages account. Presentations will be made at the company’s head office by BBDO - which already handles Mountain Dew in Europe through Abbott Mead Vickers BBDO - the San Francisco-based Goodby Silverstein, and J. Walter Thompson. It is understood that the incumbent, Ogilvy & Mather, will not repitch. Adweek

PepsiCo has asked three agencies to pitch for its international

7-Up and flavoured beverages account. Presentations will be made at the

company’s head office by BBDO - which already handles Mountain Dew in

Europe through Abbott Mead Vickers BBDO - the San Francisco-based Goodby

Silverstein, and J. Walter Thompson. It is understood that the

incumbent, Ogilvy & Mather, will not repitch. Adweek



The Spice Girls are set to star in a commercial for the new body spray,

Impulse Spice. The ad breaks on 1 October and will feature a single from

the group’s forthcoming album, Spice Up Your Life. Impulse Spice will

also feature in the film, Spice Girls - the Movie, which is released at

the end of December. General release



Nestle Rowntree’s marketing director, Martin Corcoran, is moving to

Moscow to become the confectionery company’s commercial director in

Russia, one of the world’s fastest growing sweets markets. No

announcement has been made about his replacement. Marketing



Royal & SunAlliance has appointed McCann-Erickson to work on its

branding and communications strategy on a project basis. McCanns beat

Leagas Shafron Davis, Arc Advertising and J. Walter Thompson to the

insurance group’s business. General release



Butlin’s has hired Pepsi’s marketing director, Ken Johnston, as its

sales and marketing director. Johnston will spearhead the UK holiday

company’s relaunch this autumn. He will report to Peter Allport, the

commercial director, who is currently talking to Lowe Howard-Spink and

WCRS about the pounds 4 million account. A decision is expected shortly.

General release



Bacardi-Martini is understood to have axed HHCL & Partners’

controversial ’beautiful people’ campaign in the UK in favour of more

’serious’ advertising. Meanwhile, the drinks brand is preparing to

introduce a new commercial featuring the US film star, Sharon Stone, in

Italy. Marketing Week



The joint venture between Flextech and the BBC will launch its pay-TV

channels under the banner, UK TV. A launch campaign handled by BST-BDDP

is planned for next year, supported by work through Leagas Delaney

explaining the need for the BBC’s commercial activities. Marketing



National Savings, the Government’s personal savings operation, has

appointed Christopher Moxey as its commercial director. Moxey will carry

out a review of the pounds 9 million account held by HHCL & Partners

next year. Media, held by Michaelides & Bednash and the Media Business,

will also come under scrutiny. General release



Sky Television has announced plans to broadcast the UK’s first

pay-per-view music event. The benefit concert for the troubled island of

Montserrat, featuring artists including Eric Clapton and Elton John,

will cost subscribers pounds 4.95. Sky has previously only screened

boxing matches as pay-per-view. The Scotsman



The Government has asked Sam Chisholm, the departing BSkyB chief

executive, to take a senior post at the New Millennium Experience

Company. Chisholm, a New Zealander, will be deputy to Bob Ayling, who

chairs the ten-strong New Millennium board. Both posts are unpaid. The

Times



Bausch & Lomb has sent a questionnaire to 20 agencies about its plans to

consolidate the creative on its eyecare products, such as contact lenses

and ReNu solution. The US-based company will select a shortlist of up to

six agencies by the end of September. Competitors will be asked to offer

a solution to a hypothetical global marketing problem. A decision on the

dollars 55 million account is expected in November. Adweek.