REVIEW: Marketing and advertising news in the week’s press

The brewer, Greenalls, has poached Brian Pate, Guinness’s marketing director for Japan, for the vacant role of marketing and commercial director for its pubs and restaurants arm. Pate joined Guinness in 1986 and was its brands director before becoming the marketing director for Guinness International in 1991. He will try to rebuild Greenalls image in the City after a poor performance last year. Marketing Week

The brewer, Greenalls, has poached Brian Pate, Guinness’s marketing

director for Japan, for the vacant role of marketing and commercial

director for its pubs and restaurants arm. Pate joined Guinness in 1986

and was its brands director before becoming the marketing director for

Guinness International in 1991. He will try to rebuild Greenalls image

in the City after a poor performance last year. Marketing Week



BP is linking up with the England football team to become one of two

official associates ahead of the 1998 World Cup. The deal will involve

promotions to be run in BP petrol stations and is likely to be supported

with advertising and marketing campaigns. General release



Kellogg’s is to sponsor Nickelodeon’s Nicktoon animations. The

sponsorship of the cartoons, which include Hey Arnold! and Rugrats, will

involve on and off-air promotions. Kellogg’s will feature the Nicktoon

characters on packs of its Frosties, Choco Krispies and Corn Pops

cereals. General release



The Independent Television Commission is expected this week to soften

its controversial guidelines for the renewal of ITV company

licences.



A reduction in the pounds 420 million paid annually by ITV companies for

licences is expected. The ITC was lobbied heavily by the companies after

it proposed tough guidelines for licence renewals. Financial Times



Coors has opened a European headquarters in London to oversee its brand

marketing. The move comes ahead of the planned termination of its

seven-year relationship with Scottish Courage. Rob Caseria has been

appointed managing director and vice-president for Europe. General

release



The National Lottery operator, Camelot, has appointed Kellogg’s new

product development manager, Ian Milligan, as marketing director to

boost interest in its games, including Instants (right). Milligan takes

over from Jon Kinsey, who left last year to become marketing director

for British Gas Trading. Marketing



Elvis Presley Enterprises, the company that manages the late rock ’n’

roll star’s estate, is investing pounds 30 million in a chain of 15

restaurants around the world. The restaurants, to be called Elvis

Presley’s Memphis, will serve Presley’s trademark snacks, such as fried

peanut butter sandwiches, and play rock ’n’ roll and gospel music. A

London outlet is expected to open this year and a line of branded

merchandise is also planned. Marketing Week



HP Bulmer has lost its consumer marketing director, Mike Doorbar, to

Allied Domecq. He will take up a global role in new product development

and will report to the product development and information director, Ian

Jamieson. Bulmer suffered a decline in profits last year, blamed partly

on the increase of adspend behind its Strongbow brand. Marketing

Week



Moet & Chandon, the leading champagne brand in the UK, is reviewing its

pounds 2 million pan-European account out of Saatchi & Saatchi. The

LVMH-owned brand is believed to have listed four agencies, including

BDDP, Publicis and Young & Rubicam, but Saatchis will not be involved

after its current work ends this summer. Marketing Week



L’Oreal is relaunching Maybelline, the make-up brand successful in the

70s, with a TV and press campaign through McCann-Erickson. The brand, a

household name in the US, was withdrawn from the UK in 1989 when its

distributor, Rimmel, was acquired by Unilever. The relaunch will

capitalise on the brand’s US heritage with a TV campaign featuring the

supermodel, Christy Turlington. Marketing



Sugar, the teen title, is launching a fashion range. The magazine is

linking up with Force 9 to develop a clothing range and with Westbridge

for a line of lingerie, nightwear and swimwear. Littlewoods Home

Shopping has dedicated a section of its autumn 1998 catalogue to the

range. The title branched into branded goods with a compilation CD last

year. Marketing.