REVIEW: Marketing and advertising news in the week’s press

Tesco has lodged an official complaint to the Office of Fair Trading over alleged price-fixing by designer clothes manufacturers. The supermarket chain claims that manufacturers, such as Levi Strauss and Calvin Klein, have deliberately withheld supplies to British retailers in a bid to keep prices high. The Express

Tesco has lodged an official complaint to the Office of Fair

Trading over alleged price-fixing by designer clothes manufacturers. The

supermarket chain claims that manufacturers, such as Levi Strauss and

Calvin Klein, have deliberately withheld supplies to British retailers

in a bid to keep prices high. The Express



Alan Palmer, Cadbury’s marketing director, has been promoted to the new

role of international marketing director within Cadbury Schweppes.



Palmer will be responsible for overseeing the international development

of the Cadbury’s Trebor and Bassett brands. Marketing Week



Helen Cahill, the Heinz customer communications manager behind its move

into direct marketing, has been poached by Unilever. Cahill is expected

to spearhead the relationship marketing activity of the Consumer Needs

Consortium, recently formed by Unilever, Cadbury Schweppes, Bass and

Kimberly-Clark. Marketing



WPP Group’s third-quarter revenues rose by over 12 per cent to pounds

423.9 million. Gross profit was up almost 11 per cent. However, revenue

growth was slowest in its advertising companies, up just 6 per cent,

compared with 19 per cent for information and consultancy and 18 per

cent for PR and specialist communications groups. General release



Trebor Bassett has poached Kevin White (right), the Coca-Cola Schweppes

vice-president of sales and marketing, to take over as sales and

marketing director after Bruce Burnett quit earlier this month. John

Tweedale, Trebor Bassett’s sales director, takes responsibility for its

subsidiary and export business. General release



Vauxhall has confirmed it is to sponsor ITV’s coverage of the 1998 World

Cup Finals. In a deal worth more than pounds 4 million, the car

manufacturer will run sponsorship advertising featuring its range of

Vectra saloon, hatchback and estate cars. General release



Cordiant shareholders have approved the proposed demerger of Saatchi &

Saatchi and Bates Worldwide, whose holding company will carry the name,

Cordiant Communications Group. At an extraordinary general meeting last

week, the consolidation of Cordiant shares and the adoption of new

employee share schemes were also approved. General release



Chris Evans appealed this week to listeners of his Virgin radio

breakfast show to send in donations to enable him to buy the station

back from Capital Radio. Evans fears that, after the merger of the two

stations, which has been referred to the Monopolies and Mergers

Commission, his breakfast show will be dropped. He claims that he can

raise pounds 25 million of the pounds 75 million needed by selling a 50

per cent stake in his production company, Ginger Productions, to Sky TV.

Daily Star



The Ford GB marketing director, Tom Pallister, has been appointed to

head the car company’s customer services division in a restructure that

has been interpreted as a signal of a move to increase substantially its

UK marketing budget. Andreas Formica, formerly marketing director of

Ford’s Italian arm, will succeed Pallister. Marketing Week



Patricia Manning, Laura Ashley’s marketing director, is quitting,

throwing the brand into fresh turmoil. Manning, who was appointed 18

months ago by the chief executive, Ann Iverson, leaves at the end of

next week.



It is not known whether she has a job to go to.Marketing



BBC Magazines has appointed Chris Gadsby as its first marketing director

for the Radio Times. Gadsby, who joins from the magazine distribution

company, Frontline, has been given a brief to create a stronger

strategic positioning for the Radio Times. Marketing.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content