REVIEW: Marketing and advertising news in the week’s press

BSkyB has bought a 9 per cent stake in Leeds United for pounds 13.8 million.

BSkyB has bought a 9 per cent stake in Leeds United for pounds 13.8


Under the deal, BSkyB will act as agent for the club for the next five

years in negotiating football rights outside those negotiated

collectively by the Premier League. General release

The BBC1 controller, Peter Salmon, has said that the BBC is considering

moving its nine pm news strand to ten pm in an attempt to catch up with

ITV in the ratings battle. The Daily Telegraph

Sam Chisholm and David Chance, the former BSkyB

executives, have issued a writ against the Premier League for allegedly

not paying the pair the next tranche of payments in a pounds 30 million

consultancy deal to advise the League on the sale of television football

rights. The Times

The COI has shortlisted Delaney Fletcher Bozell, Abbott Mead Vickers

BBDO, TBWA GGT Simons Palmer and DMB&B to pitch for the Department of

Social Security’s fraud prevention advertising account. General


BSkyB is to plough pounds 20 million into original programming this

year, according to its chief executive, Tony Ball. He said that he would

like to see half Sky One’s prime-time shows being UK-produced

programmes. The Observer

W. H. Smith has hired the former Boots Opticians marketer, Stephen

Sinclair, to take up a strategic marketing role following a boardroom

shake-up in which W. H. Smith’s current UK marketing director, Don

Sloan, has moved to the US to head the marketing for its travel chain.

Marketing Week

Levi’s is launching a new range of jeans to replace the 501 and at the

same time it has opened the first of a number of unbranded stores in

London under the name Cinch.

Levi’s Red will feature neither the trademark leather patch nor the

brand name on the trousers.

Cinch stores will also stock non-Levi’s accessories such as watches,

magazines and art books. The Sunday Telegraph

Carlton is planning to rebrand Central and Westcountry under the Carlton

banner. The move will make it the first of the three big ITV companies

to have its name span all its franchises. Financial Times

Grey Advertising has picked up the pounds 20 million task of launching a

new range of foods from Novartis Consumer Health. The range, which will

be marketed under the name Aviva, and contains a high content of

vitamins, minerals and enzymes, will roll out across European markets at

the end of the next year. Marketing Week

The BBC’s plans to launch a dedicated children’s television programming

on its digital channel, BBC Choice, has angered commercial operators

such as Nickelodeon and Fox Kids, which fear they will be hard-pressed

to make sufficient financial returns. Daily Express

ITV’s chief executive, Richard Eyre, used the annual McTaggart lecture

at the Edinburgh International Television Festival to call for a

shake-up in the regulations governing television. He argued that the

quality of programming would not decrease if all regulations governing

the content of TV were stripped away. The Guardian.