REVIEW: Marketing and advertising news in the week’s press

Ian Rowden, a senior Coca-Cola advertising executive, has left the company to return to his native Australia, prompting speculation that he has been dismissed by the chief marketing officer Stephen Jones. Rowden is considered to be one of the architects behind Coke Classic’s current ’Coca-Cola Enjoy’ campaign. Marketing Week

Ian Rowden, a senior Coca-Cola advertising executive, has left the

company to return to his native Australia, prompting speculation that he

has been dismissed by the chief marketing officer Stephen Jones. Rowden

is considered to be one of the architects behind Coke Classic’s current

’Coca-Cola Enjoy’ campaign. Marketing Week





Advertising spend from the UK’s top 50 e-commerce advertisers rose to

pounds 111 million in the six months to the end of February, according

to AC Nielsen. This compares with just pounds 18 million in the six

months to September. Financial Times





Guardian Newspapers has promoted Stuart Taylor from deputy advertising

director to ad director. He will be responsible for classified and

display ads across The Guardian, The Observer and Guardian Unlimited.

General release





David Campbell, the chief executive of Ginger Media Group, has resigned

just months after steering the radio and TV company to a pounds 225

million takeover by Scottish Media Group. Campbell left the company this

week. Financial Times





Glen Kirton, the head of marketing at the global sports agency and

ISL-owner the ISMM Group, has quit to spearhead Craigie Taylor

International’s worldwide expansion. He will develop the agency’s global

drive with a particular focus on football. The company has secured the

pounds 30 million Manchester United shirt deal for Vodafone. Marketing

Week





Saatchi & Saatchi has launched a hard-hitting pounds 1.7 million TV and

poster campaign for the NSPCC, highlighting the problem of baby

battering. The ads target parents with the line: ’Before you cross that

line, stop.’ General release





The BBC is set to start broadcasting a new BBC3 channel this year. It

will be a youth and entertainment channel and is expected to evolve from

a major repositioning of the digital channel BBC Choice. The

Independent





The Government is reportedly planning to privatise Channel 4 soon after

the next General Election to raise up to pounds 2 billion to help fund

its manifesto pledges. The move would be strongly opposed by senior

figures at the channel including the chairman, Vanni Treves. The

Guardian





Sir Anthony Hopkins, the star of the ’big bank’ ads for Barclays Bank,

has rejected attempts to draw him into the controversy over its closure

of 171 branches. In a letter to a Welsh Assembly member who had written

to Hopkins to complain about his involvement, he said: ’If I happen to

be the chosen villain of the piece, so be it.’ Financial Times





A Burger King ad that claimed its double burger range contained 26 per

cent more beef than a McDonald’s Big Mac has been banned by the BACC,

which forced the fast-food giant to launch an online version instead.

The commercial contravened comparative advertising rules. Marketing

Week





BT is to rely on advertising and e-commerce revenues to fund its

broadband internet service - BTopenworld - which will be sold to users

for less than it costs BT to run. BT will take a portion of the revenues

from online shopping. Financial Times.



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