REVIEW: Marketing and advertising news in the week’s press

Walker Media has scooped the centralised pounds 27 million media account for Marks & Spencer following a four-way pitch. The agency pitched against MindShare and the incumbents OMD and Optimedia. The centralisation will see Optimedia hand over media buying for M&S’s food, wine and flowers. OMD UK relinquishes the retailer’s clothing and store promotions media account. - General release

Walker Media has scooped the centralised pounds 27 million media

account for Marks & Spencer following a four-way pitch. The agency

pitched against MindShare and the incumbents OMD and Optimedia. The

centralisation will see Optimedia hand over media buying for M&S’s food,

wine and flowers. OMD UK relinquishes the retailer’s clothing and store

promotions media account. - General release





Pearson is to float its media assets in the form of a new pounds 14

billion media company, RTL. The group is being formed by combining

Pearson’s TV business with the Luxembourg-based broadcast and radio

group CLT-Ufa, which is owned by Bertelsmann. Pearson will have a 22 per

cent stake in RTL, whose shares start trading on 26 July. - General

release





The Inland Revenue is on the brink of appointing an agency for a pounds

4 million campaign to promote payroll charity donations. Under the

scheme, the IR will give an additional 10 per cent for every employee’s

donation to charity. - Marketing Week





Clarks is seeking an agency for its international advertising account.

The business, which is worth between pounds 5 million and pounds 10

million, will cover all markets outside the UK and US. - Marketing





Delaney Lund Knox Warren, Fallon and Malcolm Moore Deakin Blayze have

been shortlisted to pitch for the internet bank First-e’s pounds 4

million account. The web bank parted company with J. Walter Thompson

last month. - Marketing





The Irish discount airline Ryanair is to double its adspend for 2000 to

more than pounds 14 million. The funds will be largely directed towards

promoting the airline’s online service, ryanair.com. The company’s lead

agency is the London-based Griffin Bacal, although much of its creative

output is produced internally. - Advertising Age





Southern Comfort will sponsor Channel 4’s version of the European TV

sensation Big Brother with more than pounds 1 million. The deal, which

was negotiated by MediaVest, marks the first time the United Distillers

& Vintners brand has sponsored a UK TV show. - General release





The Trinity Mirror group has opted not to join the battle to buy

Regional Independent Mirror, the owner of The Yorkshire Post. The media

group was expected to compete with the US-based Gannett and Edinburgh’s

Johnston Press in the bid to acquire the pounds 650 million business. -

The Independent





Amazon.com’s chief executive, Jeff Bezos, has announced his intention to

continue investment in overseas expansion. Bezos is mounting a campaign

to rebuild confidence in Amazon after a 20 per cent plunge in share

price last week. - General release





The luxury goods giant LVMH has centralised its pounds 60 million

European media planning and buying account into the Carat network

without a pitch. - General release





Virgin has announced a new marketing strategy which will involve

channelling the spend for launches of new divisions through the

company’s online arm, Virgin.com. The company has set aside pounds 30

million to promote the launch of divisions such as Virgin Wines and

Virgin Cars this year. - General release.



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