Delta is to review its dollars 100 million global media account
after handing its international creative account to Leo Burnett. The
incumbent on the account is Zenith Media Services, and it is believed
that Burnett’s sister media agency, Starcom, and Western Initiative
Media Worldwide will be invited to pitch. Advertising Age
Bass Brewers is seeking an agency to handle its pounds 10 million
Worthington beer brand. The account will leave WCRS, which also handles
Carling. The move is part of Bass’s change in strategy which is designed
to keep each of its five key brands in separate agencies. General
release
Carol Smillie, presenter of BBC1’s Changing Rooms, and her co-star,
Andrew Kane, are suing DFS, the giant furniture company, for pounds
100,000 because they claim their names were used in the March edition of
DFS’s magazine, Sofastyle, without their permission. The Sun
The Ogilvy Group has scooped the media and creative account for the
German software manufacturer, SAP, worth pounds 62 million. The account
was previously held by several agencies, including Arnold Communications
in the US. Marketing Week
The Advertising Brasserie has won the pounds 2.5 million Ronseal
account, but will keep the product’s famous strapline: ’It does exactly
what it says on the tin.’ The Brasserie won the account following a
pitch against the incumbent, Griffin Bacal, and Banks Hoggins O’Shea
FCB, FCA!, Roose & Partners and BMP4. Marketing Week
Levi’s US agency, TBWA/Chiat/Day, has recruited Chuck McBride, creative
director on Nike at Wieden & Kennedy, to attempt to rescue the troubled
jeans brand. McBride will relocate to the agency’s San Francisco office
to head the creative on the account. Advertising Age
Ferrero Rocher is to abandon its famous ’ambassador’s party’ reception
ads when it breaks a new pounds 2.5 million campaign at the end of this
month.
Banks Hoggins O’Shea FCB has won the creative assignment. Media will be
handled by Media Initiatives. General release
United Biscuits is in talks with several companies which could result in
its takeover. The makers of McVitie’s biscuits, Jaffa Cakes and Hula
Hoops has suffered an 80 per cent decline in the value of its shares
over the past decade. The company has faced increasing pressure from
supermarkets to reduce its prices. Financial Times
Procter & Gamble, is to poised to sue the former managing director of
P&G Germany for haircare, Paul Stoneham. It wants to prevent him from
becoming president of the rival company, Alberto-Culver
International.
P&G says that Stoneham signed an agreement not to work for a competing
company. Marketing Week
The Co-operative Wholesale Society and the Co-operative Retail Society
are reviewing their agencies after centralising their marketing earlier
this year. The incumbent agencies, Partners BDDH, which works on CWS,
and Duckworth Finn Grubb Waters, which works on CRS, will pitch against
each other for the combined account. General release.
