REVIEW: Marketing and advertising news in the week’s press

John Hooper, the high-profile director-general of the Incorporated Society of British Advertisers, will stand down when he turns 60 next year, after five years in the job, to make way for a younger candidate. A replacement is expected to be announced by next spring. - Marketing Week

John Hooper, the high-profile director-general of the Incorporated

Society of British Advertisers, will stand down when he turns 60 next

year, after five years in the job, to make way for a younger candidate.

A replacement is expected to be announced by next spring. - Marketing

Week





The Interpublic Group has bought Brands Hatch, home of the British Grand

Prix from 2002, for pounds 120 million. The event will be handled by

Octagon, IPG’s sports marketing arm. - General release





Starcom Worldwide has picked up the dollars 100 million Delta Air Lines

media buying account, having recently been awarded the airline’s

planning business. The incumbent was Zenith Media Services, New York.

- Advertising Age





FT.com has appointed BBDO Worldwide to its dollars 55 million US account

after a final shoot-out against FCB Worldwide. The brief includes

below-the-line activity as well as media planning. The account is

handled in the UK by Delaney Lund Knox Warren & Partners, the FCB

affiliate. - Advertising Age





WCRS has picked up the Department of Transport, Environment and the

Regions’ account to promote the London mayoral elections. The

appointment comes after a head-to-head pitch against Delaney Lund Knox

Warren & Partners. - General release





Archie Norman has stepped down as chairman of Asda. It is thought his

resignation is related to his recently announced business interest in

Knutsford, another retail company. Norman, a Conservative MP and shadow

minister for Europe, is credited with turning Asda around from being a

flagging retailer to the UK’s third-biggest supermarket chain. - General

release





Seagram UK has appointed Julie Page as director of marketing. She

replaces Ian Harris, who recently became the company’s commercial

director. Page has been group marketing manager at Seagram for three

years. - General release





Euro RSCG Wnek Gosper’s new campaign for the Commission for Racial

Equality, due to break in the new year, will star Kate Moss, Mo Mowlam,

Helen Mirren, Joseph Fiennes, Lennox Lewis and Prince Naseem, among

other celebrities. The campaign uses the line ’Would I?’ and one ad

features Moss lying on a bed asking if she would be better-looking if

she was black. - The Guardian





ITN’s 11pm news is attracting 1.8 million fewer viewers than BBC1’s Nine

O’Clock News. The figure has led Gerald Kaufman, Labour chairman of the

Commons Select Committee on Culture Media and Sport, to summon

executives from ITN and ITV to explain the shortfall. - Evening

Standard





IPC Electric, the new online venture from IPC, has appointed Kevin

Kerrigan as operations director. He joins from Reed Elsevier Business

Information in Belgium, where he was sales and marketing director.

- General release





P&G is launching a Charmin-branded king-sized toilet roll next year.

Each roll has 500 sheets, twice as many as a standard roll. Charmin is

the number one brand in the US, and represents P&G’s first assault on

the UK toilet tissue market. - Marketing Week.



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