REVIEW: Marketing and advertising news in the week’s press

Pioneer, the consumer electronics brand, has appointed McCann-Erickson and Universal McCann as its pan-European advertising agency and media network respectively, with a brief to help it become the world leader in DVD technology. McCann won the account in a pitch against Banks Hoggins O’Shea/FCB, Ogilvy & Mather, FCA!, Grey, Dentsu and Azari. - Marketing

Pioneer, the consumer electronics brand, has appointed

McCann-Erickson and Universal McCann as its pan-European advertising

agency and media network respectively, with a brief to help it become

the world leader in DVD technology. McCann won the account in a pitch

against Banks Hoggins O’Shea/FCB, Ogilvy & Mather, FCA!, Grey, Dentsu

and Azari. - Marketing



Yardley, the British cosmetics company saved from receivership last year

by Wella, has chosen Doner Cardwell Hawkins to create an ad campaign.

Doner Cardwell won the account in a pitch against Abbott Mead Vickers

BBDO. - Marketing



Marks & Spencer has confirmed Elliott Borra Perlmutter as the creative

agency for its foods business, and plans an aggressive marketing push

for its own-brand foods this autumn. EBP was originally briefed to do a

summer foods press campaign, and has already begun some in-store

marketing. Media will be handled by Optimedia. - Marketing



Reckitt & Colman’s UK Disprin and Lemsip accounts have moved into

McCann-Erickson Manchester, following their departure from Euro RSCG

Wnek Gosper last week. McCann already handles the Dettol, Harpic, Immac

and Mr Sheen brands for Reckitt & Colman. - Marketing Week



Ammirati Puris Lintas has been appointed lead agency on Continental

Tyres’ pounds 10 million pan-European account. It won the business after

pitching against the German agencies, Bartel, Brommel Struck and

Springer & Jacoby, as well as the French shop, Concept, and

Continental’s incumbent in the UK, Palmer Hargreaves Mint. - Marketing

Week



Banks Hoggins O’Shea/FCB has won the advertising, direct marketing,

sales promotion and brochure production for Brittany Ferries, and will

also handle the cross-Channel operator’s media planning and buying. -

General release



United News & Media has effectively quit business-to-business computer

publishing in the UK and France by selling the UK and French portfolios

of its recently acquired CMP Media. Under the deal, VNU has paid pounds

4 million for Information Week, Computer Reseller News and Network Week

in the UK, as well as Informatiques and Computer Reseller News in

France. - General release



David Chance, the former deputy managing director of BSkyB, has resigned

as a non-executive director of the company. Chance and the former BSkyB

managing director, Sam Chisholm, were credited with turning around BSkyB

in the mid-90s. Chisholm resigned in 1997 due to ill health. - The

Guardian



The More Group is testing interactive bus shelters in four areas of

London. The shelters will offer free access to the internet, although

initially the number of sites available will be limited. Customers will

be able to look for vacancies on a jobs site, find out about travel

routes and obtain details of online event ticketing services. - Sunday

Express



Following its acquisition of London Property News, News International

has announced it is setting up a new division called News Magazine

Holdings.



The unit will be headed by Matthew Watkins, ad manager on Times

Newspapers Magazines. - Marketing.