REVIEW: Marketing and advertising news in the week’s press ..

Lee Cooper has unveiled its first TV advertising for ten years.

Lee Cooper has unveiled its first TV advertising for ten years.

The pounds 2.5 million campaign, through Grounds Morris, is set in an

airport, where a handsome young man strips down to his jeans while

flirting with a female airport security officer. The endline is: ’Lee

Cooper. Hard to be parted from.’ - General release

David Beckham, the Manchester United and England footballer, has been

signed up as the new Brylcreem boy. The deal, reputed to be worth pounds

1 million, means Beckham will star in TV and press ads and will make

personal appearances for the US-owned company. He also has a contract

with Adidas to wear its Predator boots. - The Sun

Austin Reed is to sponsor Greg Rusedski, the British number two tennis

player, for the next three years. Rusedski, ranked 24th in the world,

will be responsible for promoting the Austin Reed brand, particularly

the company’s spring/summer range for 1998. - General release

Alan Cordery, IDV’s global marketing and strategy director, has landed

the top worldwide marketing role at UDV, the spirits division of the

proposed Guinness and Grand Metropolitan merger. The appointment puts

Cordery in charge of a potential pounds 750 million budget for the

combined United Distillers and IDV operation and a prestigious brand

range. - Marketing

Felix catfood is to sponsor a series of Cat Crazy, the first ’advertiser

supplied’ series to be allocated a daytime network slot. The

sponsorship, the first undertaken by the Spillers brand, will consist of

front, end and mid-break credits and a direct response telephone number

for viewers to order a Cat Crazy booklet. - General release

BT has created an experimental site for classified ads on the Internet.

The site, named Whole Earth Free Ads System, is intended to create the

equivalent of an Internet free newspaper. It will allow anyone to

advertise almost anything for sale for nothing. BT benefits by the

increased use of phone lines. - Mail on Sunday

Reebok has hired David Neale, head of marketing for the Mars ice-cream

business, to fill the position left vacant by Robert Fallow, who took

the top marketing job at Orange at the beginning of the year. Neale was

responsible for changing the Marathon name to Snickers. His decision to

leave Mars was precipitated by an internal shake-up. - Marketing


Leo Burnett has resigned the Hoover account, amid claims that the brand

does not spend enough on advertising. Candy, Hoover’s Italian owner, is

believed to have invited agencies to pitch for the business. -


Sir Tim Bell has been replaced by Alan Parker of Brunswick Public

Relations as the leading PR adviser to British Airways. The airline’s

reputation has suffered as a result of industrial action by staff.

Bell’s company, Lowe Bell, will continue to work for BA but will take a

lesser role. - The Times

The retail group, Burton, has appointed Sheila Hooper marketing director

only a week after it announced it was to split in two (Campaign, last

week). Hooper joins from Sears, where she was customer relations

manager. Sources suggest the Burton Group will return to a centralised

marketing structure across its five multiple chains. - Marketing

Saatchi & Saatchi is tipped to win the Typhoo Tea account in a move that

will divide the pounds 4 million Premier Beverages business between

Saatchis and the incumbent, Delaney Fletcher Bozell. Saatchis, a

last-minute entry on to the pitch-list, has had previous dealings with

Gabi Baron, a marketing executive at Premier Beverages. - Marketing


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