REVIEW: Marketing and advertising news in the week’s press

UBS, one of Europe’s largest banks, has appointed Bartle Bogle Hegarty to its pounds 30 million pan-European business after a four-way pitch against Leo Burnett, D’Arcy and BMP DDB. - Marketing

UBS, one of Europe’s largest banks, has appointed Bartle Bogle

Hegarty to its pounds 30 million pan-European business after a four-way

pitch against Leo Burnett, D’Arcy and BMP DDB. - Marketing





Flextech, the pay television company, has lodged a bid to buy an 18 per

cent stake in Channel 5 from the investment bank, Warburg Pincus. The

deal will clarify the value of Channel 5 and make paper

multi-millionaires of its five top executives, David Elstein, Nick

Milligan, Jim Hytner, Dawn Airey and Damien Harte. - The Guardian





Chris Smith, the culture secretary, has proposed a generic advertising

campaign for the television industry, having chastised it for

’bamboozling’ the public over the variety of digital services on offer.

The TV companies were accused of promoting their own brand names over

the benefits of digital TV as a whole. - Financial Times





The simultaneous launch of Associated Newspapers’ Metro and a Guardian

Media Group title of the same name has provoked a newspaper war in

Manchester. The GMG’s Manchester Evening News has accused the Associated

title of knowing nothing about the city. - Financial Times





Zenith Media is launching an interactive division, Zenith Interactive

Solutions, and has brought in Amazon’s former marketing director, Chris

Ketley, to run it. - Marketing





Stephen Byers, the trade and industry secretary, has referred two of

Britain’s biggest recent media deals to the Competition Commission.

Vivendi’s proposal to increase its holding in BSkyB and NTL’s pounds 8.2

billion acquisition of Cable & Wireless will both come under scrutiny. -

The Times





Harry, Safeway’s original talking toddler, has been taken out of

retirement to appear in a new spot breaking this week. Harry will go to

a party and be reunited with his sweetheart, Molly. - The Sun





Face Communications and Vanten, the Tokyo-based marketing and internet

planning companies, have unveiled Japan’s first internet ad agency.

FlyingColor Interactive will provide new-media services as well as print

and television ads. - Financial Times





Trader.com, one of the world’s largest classified advertising groups, is

planning a flotation on the Nasdaq and Paris stock exchanges. As part of

the move, it is likely to enter the UK market. The Guardian





MediaCom TMB Outdoor has centralised its pounds 25 million poster buying

account into Posterscope. It previously used Posterscope and PPL. -

Marketing





Ben Andradi is to succeed John Swingewood, the head of BT’s internet and

multimedia division, who left last month. Andradi was formerly the

vice-president of communications sector services at IBM Global Services.

- Financial Times





Vodafone AirTouch has approached Tony Blair for support ahead of making

a revised bid for Mannesmann, the German industrial and telecoms group.

German corporate law is stacked against hostile bids, but Vodafone

intends to go ahead with an unsolicited offer if, as expected, the

Mannesmann board rebuffs its pounds 70 billion offer. - The Guardian.