REVIEW: Marketing and advertising news in the week’s press

Lloyds TSB has appointed Saatchi & Saatchi and Interfocus to handle the pounds 25 million pan-European launch of Evolvebank.com, its online banking service. General release

Lloyds TSB has appointed Saatchi & Saatchi and Interfocus to handle

the pounds 25 million pan-European launch of Evolvebank.com, its online

banking service. General release





Halifax has shortlisted Delaney Lund Knox Warren, FCA!, Rainey Kelly

Campbell Roalfe/Y&R and Ogilvy & Mather for its pounds 28 million

account. Bates UK will repitch for the business. General release





Glaxo Wellcome and SmithKline Beecham, which are to merge, have kicked

off the expected centralisation of the dollars 420 million combined

global media account. The UK business is handled by MindShare, Universal

McCann and MediaCom TMB. Adweek





BSkyB is considering advancing the switch-off date for its analogue

satellite signal to the third quarter of next year, 17 months earlier

than planned. The move comes in the wake of 3.65 million digital

subscriptions, although the company has a full-year loss of pounds 113

million forecast. The Independent





McCann-Erickson Worldwide and MindShare have scooped the pounds 20

million global advertising account for Lufthansa from Springer & Jacoby

and the Media Edge. Marketing Week





Virgin.com has poached Robert Pepper, BSkyB’s head of customer loyalty,

to become its marketing director. Pepper’s first responsibility will be

to appoint an advertising agency to Virgin.com’s pounds 30 million

account. Marketing Week





United Distillers & Vintners’ global marketing director, Rob Malcolm, is

expected to be named as the worldwide head of marketing for Diageo’s

beer and spirits business. Marketing Week





The BBC is expected to bow to pressure from ITN and agree to commercial

syndication deals for its online news services. ITN has accused the BBC

of abusing its position by offering the services free to distributors

such as Yahoo!. Financial Times





Coca-Cola’s brand value has fallen by dollars 11.3 billion in the past

year to dollars 72.5 billion, according to a survey by Interbrand. It is

now just dollars 2.3 billion ahead of Microsoft. General release





Brann Worldwide has reshuffled its senior management team, with Dennis

Eastham, the president and chief operating officer, succeeding Chris

Gater as chief executive. Gater will take on the role of chairman.

CampaignLive





Steve Miller, the strategy and communications director of Rover Cars,

has been poached by the van manufacturer LDV for the new post of

marketing director. The company spends pounds 1.5 million in the UK.

Marketing Week





Opus, GWR’s sales operation, has poached Nigel Clarkson from the More

Group to replace Simon Daglish as Classic FM’s group head. Daglish was

last year promoted to sales director for the national station. General

release





The UK advertisers trade body ISBA has requested an urgent meeting with

the ITV council in order to discuss concerns ranging from the

broadcaster’s failure to appoint a chief executive to its poor peaktime

performance. General release.