Tiger Woods has signed a record-breaking dollars 90 million
five-year sponsorship deal with Nike. Under the contract, Woods must
wear the maximum number of Nike swooshes that can be fitted on his
outfits. The previous record, also for a Nike deal, was for dollars 69
million with Michael Jordan. General release
Amazon.co.uk has drafted in Peter Hildick-Smith to take charge of
The US-born Hildick-Smith, who has held senior positions at Bantam
Doubleday Dell and GE Capital, will oversee pitches from St Luke’s and
HHCL & Partners for the pounds 1 million UK account. Marketing
Five founding members of RMG, the WPP-owned relationship marketing
agency, are leaving to start a brand consultancy.
They are: Marcus Fernandez, Brian Millar, Linda Rost, Katerina Damilos
and Alexandra Goldsmith. Marketing Week
The UK’s four largest tobacco manufacturers - Gallaher, Imperial
Tobacco, Rothmans and British American Tobacco - will go to the High
Court in October to try to block the Government’s planned ban on tobacco
ads from December. Marketing
Sony PlayStation has signed a pounds 10 million deal to be a key sponsor
of the Euro 2000 football tournament in Holland and Belgium next summer.
NatWest has appointed the social marketing agency, Good Business, to run
its first cause-related marketing drive in an attempt to represent the
brand as more caring and community-focused. Marketing
Ic24, the Mirror Group’s free internet service provider, has appointed
MediaCom TMB to work on the media brief for its pounds 5 million TV
launch campaign. Creative work is through Grey. Marketing
The Radio Advertising Bureau and Universal McCann are to launch an
investigation into the effectiveness of radio advertising compared to
other media. The pounds 100,000 study is called Radio Track.
Scottish Telecom has parted company with its agency, Faulds Advertising,
which handled the pounds 1 million account from 1994. Scottish Telecom
sold its telecoms arm last month and is reorganising to focus on
internet, data and business clients. Marketing Week
Ian Pay has stepped down from his post as chief executive of the free
newspaper, London Metro, and is leaving its publisher, Associated
Newspapers, after 18 years. Kevin Beatty, the managing director of the
Evening Standard, will take over Pay’s role on the Associated board.
The Guardian Media Group, which publishes the Manchester Evening News,
is planning to launch a new morning paper for Manchester, its first new
paper for 132 years. The pounds 30 million launch, which is as yet
unnamed, will be pitched at a slightly more upmarket readership than the
MEN. General release
Ford has moved the headquarters of its European operations from the UK
to Germany. General release
A television ad featuring the late Linda McCartney urging a boycott of
fishing has been banned by the Broadcast Advertising Clearance Centre.
The commercial was made by People for the Ethical Treatment of Animals.