Renault is to sponsor all the new drama on Channel 4 for one year from 12 October. Publicis has developed idents for the sponsorship, which was negotiated by Connexus. The work breaks with Channel 4's Sopranos drama, which airs next week. General release.
REVIEW: Marketing and advertising news in the week's press
Renault is to sponsor all the new drama on Channel 4 for one year from 12 October. Publicis has developed idents for the sponsorship, which was negotiated by Connexus. The work breaks with Channel 4's Sopranos drama, which airs next week. General release.
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