H Bauer is making its first steps into the monthly glossy magazine market in the spring with a title aimed at 25- to 40-year-old women. The title will be edited by Janice Turner, the former editor of That's Life. A substantial advertising campaign will be created by Mustoe Merriman Herring Levy, with media bought by Starcom Motive. - CampaignLive.
REVIEW: Marketing and advertising news in the week's press
H Bauer is making its first steps into the monthly glossy magazine market in the spring with a title aimed at 25- to 40-year-old women. The title will be edited by Janice Turner, the former editor of That's Life. A substantial advertising campaign will be created by Mustoe Merriman Herring Levy, with media bought by Starcom Motive. - CampaignLive.
