REVIEW: Marketing and advertising news in the week's press

Coca-Cola is extending its Fanta brand with a lemon-flavoured drink, as it looks to take on Britvic's Tango. The launch is planned next summer, and Soul, which last week scooped the creative task for Fanta, is likely to work on the launch. - Marketing.

Coca-Cola is extending its Fanta brand with a lemon-flavoured drink, as it looks to take on Britvic's Tango. The launch is planned next summer, and Soul, which last week scooped the creative task for Fanta, is likely to work on the launch. - Marketing.



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