REVIEW: Marketing and advertising news in the week's press

Bartle Bogle Hegarty has bagged the pounds 5 million account for the UK launch of Paddy Power, Ireland's largest bookmaker. Paddy Power has established a 30 per cent share of the Irish betting market in just 12 years. The launch will centre around a UK betting website and interactive television on NTL. Ads will break next year through press and posters. General release.

Bartle Bogle Hegarty has bagged the pounds 5 million account for the UK launch of Paddy Power, Ireland's largest bookmaker. Paddy Power has established a 30 per cent share of the Irish betting market in just 12 years. The launch will centre around a UK betting website and interactive television on NTL. Ads will break next year through press and posters. General release.



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