REVIEW: Marketing and advertising news in the week's press

The media agency MindShare has resigned its pounds 5 million P&O Stena Line work following differing opinions on media strategy. Tactical media will now be handled by Link ICA. A pitch will be held to find an agency to handle TV buying. General release.

The media agency MindShare has resigned its pounds 5 million P&O Stena Line work following differing opinions on media strategy. Tactical media will now be handled by Link ICA. A pitch will be held to find an agency to handle TV buying. General release.



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