British Airways has announced plans to sell off its budget flight arm, Go. Founded in 1998, Go is being sold as part of BA's strategy to reorganise its European short-haul operations which, aside from Go, lost pounds 310 million last year. The Daily Telegraph.
REVIEW: Marketing and advertising news in the week's press
British Airways has announced plans to sell off its budget flight arm, Go. Founded in 1998, Go is being sold as part of BA's strategy to reorganise its European short-haul operations which, aside from Go, lost pounds 310 million last year. The Daily Telegraph.
