The BBC has entered a deal with Roberts Radio to place the BBC World Service brand on its radio sets. No money has changed hands but the deal allows the World Service logo to appear on a number of Roberts models. General release.
REVIEW: Marketing and advertising news in the week's press
The BBC has entered a deal with Roberts Radio to place the BBC World Service brand on its radio sets. No money has changed hands but the deal allows the World Service logo to appear on a number of Roberts models. General release.
