Starcom Motive and Starcom IP have been appointed to handle the pounds 5 million media planning and buying account for Ireland's largest bookmaker, Paddy Power. Bartle Bogle Hegarty won the creative task for the launch earlier this year. - General release.
REVIEW: Marketing and advertising news in the week's press
Starcom Motive and Starcom IP have been appointed to handle the pounds 5 million media planning and buying account for Ireland's largest bookmaker, Paddy Power. Bartle Bogle Hegarty won the creative task for the launch earlier this year. - General release.
