Saatchi & Saatchi has bagged the launch account for Procter & Gamble's Physique haircare brand. The account is thought to be worth up to pounds 15 million. Saatchis already handles P&G's Head & Shoulders range, which has an annual adspend of pounds 6 million. - Marketing Week.
REVIEW: Marketing and advertising news in the week's press
Saatchi & Saatchi has bagged the launch account for Procter & Gamble's Physique haircare brand. The account is thought to be worth up to pounds 15 million. Saatchis already handles P&G's Head & Shoulders range, which has an annual adspend of pounds 6 million. - Marketing Week.
