REVIEW: Marketing and advertising news in the week's press

Abbey National is to reduce its TV advertising after finding that digital viewers used the interactive services on their sets rather than watching commercial breaks. The move came after an experiment, conducted by the Henley Centre, found increased activity at its interactive television site coincided with commercial breaks. - Financial Times.

Abbey National is to reduce its TV advertising after finding that digital viewers used the interactive services on their sets rather than watching commercial breaks. The move came after an experiment, conducted by the Henley Centre, found increased activity at its interactive television site coincided with commercial breaks. - Financial Times.



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