REVIEW: Marketing and advertising news in the week's press

New Zealand Milk has appointed FCB Worldwide to its pounds 63 million global account following a pitch against three undisclosed agencies. Anchor Butter, its flagship brand in the UK, will be handled by WCRS in the immediate future. - General release.

New Zealand Milk has appointed FCB Worldwide to its pounds 63 million global account following a pitch against three undisclosed agencies. Anchor Butter, its flagship brand in the UK, will be handled by WCRS in the immediate future. - General release.



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