OK! magazine has won an injunction against its rival Hello!, which has put out a spoiler issue with photographs of the wedding of Michael Douglas and Catherine Zeta Jones. OK! stopped 10,000 early copies hitting the streets and won a ban on the remainder of Hello!'s 755,900 print run. However, OK!, which paid pounds 1 million for the exclusive, was too late to stop 15,750 copies going on sale in North London. - General release.
REVIEW: Marketing and advertising news in the week's press
OK! magazine has won an injunction against its rival Hello!, which has put out a spoiler issue with photographs of the wedding of Michael Douglas and Catherine Zeta Jones. OK! stopped 10,000 early copies hitting the streets and won a ban on the remainder of Hello!'s 755,900 print run. However, OK!, which paid pounds 1 million for the exclusive, was too late to stop 15,750 copies going on sale in North London. - General release.
