REVIEW: Marketing and advertising news in the week's press

The fashion website readytoshop.com is fighting to stay afloat as it cuts its 32 staff members down to just three. Hit by cash shortages, the site, which offers fashion advice to women, has the unusual strategy of not selling anything, nor will it run advertising on its site. Its advertising is handled by Bartle Bogle Hegarty. - The Mirror.

The fashion website readytoshop.com is fighting to stay afloat as it cuts its 32 staff members down to just three. Hit by cash shortages, the site, which offers fashion advice to women, has the unusual strategy of not selling anything, nor will it run advertising on its site. Its advertising is handled by Bartle Bogle Hegarty. - The Mirror.



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