REVIEW: Marketing and advertising news in the week's press

Jacky Brandreth has been appointed director of marketing for BBC World. She will be responsible for developing and implementing the global brand strategy for the international news and information channel. Brandreth was previously the head of strategic marketing at BBC1. - General release.

Jacky Brandreth has been appointed director of marketing for BBC World. She will be responsible for developing and implementing the global brand strategy for the international news and information channel. Brandreth was previously the head of strategic marketing at BBC1. - General release.



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