REVIEW: Marketing and advertising news in the week's press

Psion, the handheld computer company, is reviewing its pounds 3 million global advertising account out of Spirit. The four-way pitch is understood to involve the incumbent, and is being handled through the AAR. Psion is believed to be looking for an agency to create campaigns for new and existing products. The review is not thought to involve the media planning account, which is held in the UK by John Ayling & Associates. - General release.

Psion, the handheld computer company, is reviewing its pounds 3 million global advertising account out of Spirit. The four-way pitch is understood to involve the incumbent, and is being handled through the AAR. Psion is believed to be looking for an agency to create campaigns for new and existing products. The review is not thought to involve the media planning account, which is held in the UK by John Ayling & Associates. - General release.



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