REVIEW: Marketing and advertising news in the week's press

The Advertising Standards Authority has thrown out claims from Red Bull, the energy drink, that the beverage can improve concentration, reaction time and endurance. The finding follows a three-year investigation and complaints to the ASA about the powers attributed to the fizzy, caffeine-based soft drink. Red Bull has said that it will have any future claims checked by an advice team before use. - General release.

The Advertising Standards Authority has thrown out claims from Red Bull, the energy drink, that the beverage can improve concentration, reaction time and endurance. The finding follows a three-year investigation and complaints to the ASA about the powers attributed to the fizzy, caffeine-based soft drink. Red Bull has said that it will have any future claims checked by an advice team before use. - General release.



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