REVIEW: Marketing and advertising news in the week's press

Burkitt DDB has won the pounds 10 million through-the-line

marketing account for a new nicotine chewing gum from the tobacco

company Swedish Match. The gum will be targeted at smokers who are not

aiming to quit. A brand name has yet to be decided but pitching agencies

were asked to work on a brief using the name Vazatek. - Marketing.



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