REVIEW: Marketing and advertising news in the week's press

Tennents, the Bass-owned brewer, is threatening to sue Nestle over

a Polo Smoothies television commercial with the slogan: 'Pour homme,

pour femme, pour le gob.' Tennents says the film, produced by J. Walter

Thompson, copies the line from its ad for Velvet beer: 'Pour homme, pour

femme, pour down neck.' - Sunday Mail.



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