REVIEW: Marketing and advertising news in the week's press

France's biggest agency pitch of the year - for France Telecom's

dollars 140 million-plus brief to rebrand its mobile phone division -

has been won by the Havas-owned Euro RSCG BETC in Paris. The agency beat

France Telecom's existing roster shops CLM/BBDO, TBWA France and Lowe

Lintas & Partners. The rebranding involves the gradual replacement of

three existing brands with that of France Telecom's pan-European mobile

operator, Orange. - General release.



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