REVIEW: Marketing and advertising news in the week's press

Lever Faberge's Surf brand is to sponsor Carlton TV's relaunch of the soap Crossroads (from 5 March). The fabric detergent has signed a multimillion-pound sponsorship deal, which will run until the end of the year. Lowe Lintas will develop the creative concept behind the credits. - General release.

Lever Faberge's Surf brand is to sponsor Carlton TV's relaunch of the soap Crossroads (from 5 March). The fabric detergent has signed a multimillion-pound sponsorship deal, which will run until the end of the year. Lowe Lintas will develop the creative concept behind the credits. - General release.