REVIEW: Marketing and advertising news in the week's press

The Virgin Group is developing a branded credit card. The company

is thought to be in talks with a number of roster agencies regarding

advertising, direct marketing and media handling. It has already

contacted Rainey Kelly Campbell Roalfe/Y&R, HPT Brand Response and

Manning Gottlieb Media. If a card is launched, it is likely it will

tie-in to other Virgin offerings, including mobile phones, flights,

trains and music retail. - Marketing.



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