Jung von Matt has won the global launch account for the new Mini Cooper, which will target young car owners. It is thought that WCRS will maintain the UK launch account for the brand, although the agency would not comment. General release.
REVIEW: Marketing and advertising news in the week's press
Jung von Matt has won the global launch account for the new Mini Cooper, which will target young car owners. It is thought that WCRS will maintain the UK launch account for the brand, although the agency would not comment. General release.
